SEO COPYWRITER * ADVERTISING COPYWRITER * MARKETING COMMUNICATIONS
Professional History
May 2015 – Present
C & A Marketing
Sr. Copywriter
Create and implement traditional and digital content for all marketing, branding, and product-specific communications, including packaging, catalog copy, and web content. Create copy for 18 brands, including Polaroid, SkyMall, Kodak, Stanley, Gold's Gym, and house brands. Supervise freelance and junior copywriters.
December 2012 – July 2015
Freelance Copywriter
B2B and B2C web sites – web content (ads, e-commerce, banners, landing pages), packaging copy, collateral materials, email blasts, product copy, catalog copy.
September 2011 – December 2012
Benjamin Moore
SEO copywriter, full-time, freelance Wrote and optimized articles, microsites and other content
for Benjamin Moore's web site. Specified title and meta tags, meta
descriptions, and keywords for 500+ web pages. Developed creative copy for
integrated web, email and print advertising executions.
August 2009 – September 2011
The Creative Group
Freelance writer
Catalog, print advertising, direct mail, and web copy.
Clients included EK Success Brands (Martha Stewart Crafts, Inkadinkado, K &
Company), Myron Manufacturing, Wyndham Hotels RCI vacation properties, Toys ”R”
Us, Babies ”R” Us, FAO Schwarz.
August 2009 – May 2010
Designer Greetings
Editorial Director
Created and managed content for greeting card lines. Ensured
prompt execution of seasonal product deliverables. Developed and maintained
content database. Began as a temporary editorial assistant and was hired as
permanent Editorial Director two months later.
August 2006 – March 2009
EK Success Brands
Senior Copywriter / Creative Content Developer for Martha
Stewart Crafts
Produced copy for product packaging, educational materials,
and web content for Martha Stewart Crafts and other brands. Created and managed
content for marthastewartcrafts.com. Teamed with marketing managers, product
developers, graphic artists, package designers, industrial designers, and
Martha Stewart craft editors and marketing executives to execute communications
strategies. Began as a freelance consultant and was hired as a permanent
employee after six months.
June 1997 – February 2006
Panasonic Corporation of North America
Senior Manager of Creative Services, Corporate Public
Relations Division
Developed and executed product and corporate messaging
strategies for various media audiences. Created and maintained the corporate public
relations web site and produced content.
September 1985 – June 1997
Panasonic Consumer Electronics Company
Senior Advertising Manager
Developed creative strategies for national and local
advertising campaigns. Produced internal and external communications supporting
corporate marketing campaigns and brand initiatives. Managed production of
advertising and collateral materials for a broad range of consumer and business
products. Was successively promoted from copywriter to Creative Group Head,
Advertising Manager, and Senior Advertising Manager.