RETIRED
Creative, enthusiastic and accomplished marketing communications professional with extensive experience
in multiple communications disciplines, including product-specific and brand image advertising, public relations, collateral and sales training materials, direct mail,
corporate communications, and SEO web content.
- Excellent writing and presentation skills
- Strong brand development background
- Recognized as both a motivational leader and keen team player
- Proven track record of developing effective business communications that achieved results on budget, on strategy and on deadline
Writing Background
Internal and external communications supporting corporate marketing campaigns and brand initiatives, including: radio, television and print advertising copy; web content; press releases; printed and electronic press kits; radio and video news releases; sales promotion materials; multimedia presentations; email advertising; corporate Intranet communications; packaging copy; trade show and retail display materials; product and feature names; electronic newsletters and executive bulletins; employee, retailer, and B2B incentive programs.Management Background
Managed radio, television, print, web content, and multimedia production processes. Managed web content for press and consumer web sites. Supervised in-house copywriters and graphic designers. Directed printers, photographers, videographers, and other vendors, as well as advertising and public relations agencies.Select Achievements
- Was instrumental in increasing Benjamin Moore’s Google ranking via search engine-optimized (SEO) content:
- Increased natural search visits 62% quarter over quarter in 2012.
- Increased first-page ranking percentage from 34% to 60% from September 2011 to September 2012
- Increased rankings for long-tail search terms
- Achieved consistent number one position in first-page ranking over the competition for non-branded keyword search
- Developed brand voice for Martha Stewart Crafts for EK Success Brands and implemented the brand strategy across all marketing communications vehicles, including product packaging copy for more than 600 products, marketing and promotional copy, and web content.
- Conceived and launched Panasonic’s corporate public relations web site, dedicated to serving the needs of members of the press, and managed content on a daily basis. The Panasonic Pressroom site united multiple division companies and subsidiaries under one brand identity, facilitated productive internal communications among product groups, generated public awareness, and resulted in increased press inquiries and media coverage.
- Developed strategic internal and external communications recognized by corporate management and industry peers as key contributions in launching Panasonic’s
